Finance Shouldn't Feel Like a Foreign Language

We started Prime Sparknode because we noticed something peculiar. Business owners in Malaysia were brilliant at what they did—running cafés, managing logistics, creating products—but the moment someone mentioned cash flow projections or working capital, eyes would glaze over. That disconnect bothered us. So we decided to bridge it.

Business planning session with financial documents

Our Beginning

From Confusion to Clarity

Back in early 2023, we were consulting with a textile manufacturer in Ipoh who was genuinely struggling. Not because their product wasn't good—it was excellent. But their bookkeeping was a disaster, and they had no idea how to read their own profit margins.

After helping them sort things out over several months, we realized there were probably hundreds of businesses facing similar challenges. That's when the idea crystallized: create straightforward finance education that actual business owners could understand and apply.

We're not here to sell magic formulas or promise overnight success. Just practical knowledge delivered in plain language.

What Guides Our Work

These aren't buzzwords we pulled from a corporate handbook. They're the actual principles we use when creating content and working with clients.

Plain Language

We explain financial concepts the same way we'd explain them to our relatives at dinner. No jargon unless absolutely necessary, and when we do use technical terms, we define them clearly.

Realistic Expectations

Finance education takes time to sink in. We're honest about the learning curve and don't promise instant transformations. Progress happens gradually, and that's perfectly fine.

Local Context

Malaysian businesses face specific challenges—from SSM requirements to GST considerations. Our content reflects these realities rather than generic international advice that doesn't quite fit.

The People Behind the Content

Small team, focused approach. We prefer depth over breadth, which means we actually know the material we're teaching instead of outsourcing everything to freelancers.

Priyanka Devaraj

Curriculum Director

Spent eight years doing financial audits before realizing she preferred teaching people how to avoid needing audits in the first place. Creates most of our core content and has an uncanny ability to spot where business owners typically get confused.

Liyana Tan

Operations Lead

Handles everything from scheduling to client communications. Previously managed a retail chain's finances, so she understands the practical side of implementing what we teach. Also keeps the rest of us organized, which is no small feat.